The Wing, Top Kicks, Roof Decks and the Perfect Logo

Your weekly roundup of the latest Brooklyn business news, from The Bridge and its media colleagues

The Wing’s co-founder Audrey Gelman at the group's space in Manhattan’s Flatiron district (Photo by Robyn Twomey/Redux)

The Wing, a hugely popular women-only space, is coming to Dumbo. A Brooklyn sneaker company kicks it old school. Roof decks grow abundant. Art meets tech, changing how we see things. A Brooklyn sign company identifies the secret of the ideal logo, and a VC suggests rules for fundraising. From the gentrification front comes a good example and a bad one.

1. Why are 8,000 women on this club’s waitlist?

The Wing, a tremendously popular new space for women only, is coming to Brooklyn. Read more. [The Bridge]

2. How a Brooklyn sneaker brand out-classes the giants

Greats, a three-year-old upstart, thrives by tweaking the classics and building a better shoe. Read more. [The Bridge]

3. Why office workers love their roof decks so much

The major landlord in Dumbo unveils lavish green spaces in the sky, affirming a top real-estate lure. Read more. [The Bridge]

4. How this MBA followed her dessert dreams

The creator of Brooklyn-made Malai Ice Cream deployed a magic ingredient: South Asian spices. Read more. [The Bridge]

5. When art and tech make a perfect marriage

If these five Brooklyn startups get their way, you’ll be looking differently at museums, music, TV and books. Read more. [The Bridge]

6. The perfect logo? Keep it simple and include your name

An analysis of 2,000 logos by Brooklyn-based SmartSign found that 94% had simple designs that could be scaled up or down without losing detail. Read more. [Newsday]

7. Downtown's historic Offerman Building reveals its future

 The landmark building, located on Brooklyn’s busy Fulton Mall, is home to 121 luxe rentals. Read more. [Curbed]

8. Some rules for VC fundraising

Fundraising sucks. No one likes it. However, it’s a necessary animal, so the least everyone can do is act professionally, and most of all value each other’s time. Read more. [This Is Going to Be Big]

9. Brooklyn’s anti-gentrification restaurant

The Brownsville Community Culinary Center will put students, most in their 20s and early 30s and from the community, through 40 weeks of kitchen classwork and apprenticing. Read more. [New York Times]

10. What a bar with decorative bullet holes really means

It’s shameful—and part of a broader gentrifying instinct to mine the past for authenticity. Read more. [Slate]